About AppDirect

Note: This feature is currently only available for Android and Unity.

With AppDirect, you can easily deploy your app directly to VIP players' devices without going through an app store. Players install the app by following simple on-screen instructions. The platform supports automatic updates, ensuring they always use the latest version without needing to download or install anything manually.

Benefits for you

AppDirect provides the following advantages to help you drive long-term engagement and increase purchases:

• Reach high-value players directly, without relying on app stores or manual installation.
• Ensure all users have the most current version of your app, reducing support and versioning issues.
• Increase engagement and retention by delivering timely updates and exclusive content.
• Support a wide range of global payment methods, helping you increase revenue in more regions.
• Build stronger relationships with your most valuable players through direct access.

Benefits for your players

AppDirect delivers a premium experience for players by offering:

• Access to exclusive in-app promotions and bonuses not available elsewhere.
• Early access to new features before public release.
• Rare boosters and items that create a sense of belonging to an elite community.
• Invitations to special events that reward loyalty and engagement.
• Support for over 500 payment methods, including many popular local services.
• Automatic updates with no action required.

To get started, learn how to set up AppDirect for your app, and view the complete AppDirect flow.